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Analysis, Strategy and Optimization

We let data and statistics lead the way for the overall strategy. By combining data collection, analysis, and creativity, we create a tailored marketing strategy for your business. We analyze channels and conversion behavior in order to determine winning strategies. We test, measure, and evaluate to optimize all marketing efforts. 

Target Audience Analysis

What is Target Audience Analysis?


Target Audience Analysis is about identifying and analyzing your target audience. To expand your marketing and achieve digital growth, you need to know who you are communicating with. A large part of marketing is to formulate messages that will be well-received by your respective target audiences. With Target Audience Analysis, we’ll take this journey with you.

What are the Advantages of Target Audience Analysis?


The value of the right Target Audience Analysis lies in the fact that it increases the chance that your message reaches the intended recipient and, moreover, is perceived as attractive. In order for your brand to stand out in today’s media noise, you need to make the right investments in relevant media channels. Target Audience Analyses are crucial toward positioning oneself on the market and segmenting one’s target audiences. You save resources in terms of both time and money by doing a proper Target Audience Analysis.

How We Work with Target Audience Analysis


We develop different personas and use these to formulate messages, choose the right channels and decide the offers to be featured. We would be happy to provide you with examples of Target Audience Analyses to get inspired by. In order for you to be successful, we take an integrated approach to the Target Audience Analysis so that you get a proper foundation to stand on.


In the area of ​​Target Audience Analysis, we offer services such as:


  • Data Collection – we collect information about the relevant target audiences.

  • Audience Analysis – we dive deeper and identify buying behaviors and other patterns.

  • Market Analysis – we look at what the market looks like and how you can position yourselves.

  • Personas – we help you identify buyer persona that you want to reach within your target group.

Marketing becomes more efficient and investments pay off. We help companies achieve their dreams. If you are looking for a marketing agency near Gothenburg, Est Populo is ready to help out. Contact us if you want to get started with your Target Audience Analysis.

Questions and Answers
What is a Target Audience?

A target audience is the group of recipients that you aim to reach with your message through different channels. These are the people that you want to buy, read your news, invest or recruit.


What are Personas?

A persona is a fictional framing of a person and may contain parameters such as age, social standing, gender, income level and media consumption.

What Does Personas Mean?

Personas guide you so you can articulate messages by choosing the right words and packaging. It is also important to choose the channel where the person is located. For instance, we know that younger people spend a lot of time on Snapchat, whereas older people are more often seen in traditional channels.

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Om oss

+46 763 278 457

Drottninggatan 25, 
411 14, Göteborg

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