This Norwegian success story has been manufacturing grade-A footwear for the last hundred years. They lacked a satisfying digital presence and needed a partner to help them create and manage one. A partner like us.
Viking had traditionally worked mostly with analogue channels. This called for a massive effort to create a viable e-commerce infrastructure for the company. They wanted to penetrate several new markets and were largely unknown outside of the Nordic countries.
Our people stood before the implementation of a broad spectrum of actions.
By assessing which kind of influencers would carry the tradition of Viking Footwear best, we managed to take an overall strong position in the retail industry for high tier functional footwear. We took full charge of all of Viking’s digital channels and e-commerce from the get go. By doing so, we managed to increase overall sales as well as penetrating the Danish and German markets.
The retrospect – summary
With 100+ influencer co-operations in 2021 alone, we managed to translate the Viking success saga to even more markets and audiences. Our people made sure that this traditional company stays relevant by building their digital presence from the ground up.
/ Our people