One of the, if not THE most, well renowned actors in the underwear game needs to expand their audience in Europe as they launch their new European website.
Victoria’s Secret (Europe) was launching their E-commerce website. Simultaneously, they were opening up physical stores in Sweden and The Netherlands to make sure to meet a broader audience. We needed to drive sales to both these nodes – all whilst the world was crippled by the ongoing pandemic.
Firstly – demand had to be created. Secondly, potential customers needed to be guided to both physical and online stores. We found that the road there was best paved with the efforts of influencers and Facebook ads. Said and done. To further penetrate the Swedish and Dutch markets we created/implemented an effective mix of influencers. Alongside a well targeted Facebook Ads-campaign, a steady stream of new business could be directed towards Victoria’s Secret, strengthening their foothold on the digital and physical market.
The retrospect – summary
With the right amount of potent influencers and facebook ads, our efforts helped in creating a healthy position for the company in a tough market and in some very trying times. We also managed to make some tangible improvements in traffic and sales.
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