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Digital Marketing

We offer all channels within traffic acquisition and driving sales online. Whatever it is, from increasing your presense on social media to increase the amount of email opt-ins on your website. Est Populo takes a holistic approach to your Digital Marketing activities to reach the best possible results in every channel. We work in fast iterations and constantly test new solutions, but also complement them with proven marketing strategies.


What is Email Marketing?


With Email Marketing, you woo your existing and potential customers by sending them relevant content via email. With newsletters, you entice the recipients and convey knowledge about your industry. Email Marketing is a cost-effective way to activate and communicate with customers who have already shown an interest in you by subscribing to your email list. A few common versions are transactional newsletters, campaign newsletters and general newsletters.

What is the Advantage of Working with Email Marketing?


In order for you to be successful with Email Marketing, there is one keyword: relevance. If you don’t convey content that is perceived as sufficiently interesting, the newsletters may instead have a negative effect. It’s about building a good relationship with the recipients. Email Marketing is one of the most cost-effective marketing methods around, if done properly. There are plenty of opportunities for those who want to create an automated flow of newsletters based on daily schedules or rules.

Another merit to using Email Marketing as a marketing channel is that you get direct feedback on your work as you can monitor the opening rate, click-through rate and transactions. You can then use this information to improve your emailing.


How We Work with Email Marketing


With several years of experience, we can help companies review or develop a strategy for producing the right message for the right customer at the right time. We help companies make the correct priorities and evaluate what content and tonality suits your brand – together with you. The key is often to have an integrated approach to marketing in order to be perceived as consistent and authentic.


In the ​​Email Marketing area, we offer services such as:


  • A/B testing to assess different forms of newsletters. We test everything from title, copy, at what time and day the emails are sent, as well as vary the segmentation of customer lists to maximize the outcome.
  • Automated emails are functional and behaviorally-driven emails, such as welcome or reminder emails. With smart rules, they will be triggered by a certain behavior and sent at the right moment.
  • Email Marketing campaigns refer to a series of newsletters of the same theme. Use the campaign form to set goals and evaluate a specific project.
  • General newsletters can be of the traditional kind that helps you maintain and develop the relationship with your current and prospective customers.
  • Transactional emails consist of a confirmation of a transaction, and may contain, for example, a booking confirmation or account information.

Do you need an experienced marketing agency in Gothenburg that can help you with your Email Marketing? Est Populo is with its combined experience the obvious choice. Contact us to increase your digital presence and create better newsletters.


Questions and Answers
Why Email Marketing?

Email Marketing is an effective way to build a relationship with one’s customers. Your recipients are constantly reminded of your brand, and if you send the right email at the right time, chances are they will choose to buy from you.


What is Email Marketing?

Email marketing is a manner of wooing one’s target audience with relevant content through newsletters. This may include discounted prices, new exciting blog posts or news from the industry.

What Different Aspects of Email Marketing Are There?

The area consists primarily of three different parts. First, there are the transactional emails that are usually linked to a purchase or reservation and contain some form of confirmation. Then there is the campaign, which is a common form of email marketing when working with a framed campaign that holds a series of newsletters of the same theme. The last part is the general newsletter that typically is just that – a regular newsletter.

How Does One Succeed with Email Marketing?

In order to be successful, you need to examine parameters such as Click-Through Rate (CTR), Open Rate, Delivery Rate and Unsubscription Rate to assess and evaluate how these can be improved to optimize the newsletters.

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Om oss

+46 763 278 457

Drottninggatan 25, 
411 14, Göteborg

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