Mekonomen
Mekonomen, one of the leading automotive service and spare parts brands in the Nordics, partnered with Est Populo to transform Paid Social from an intermittent support channel into a reliable, always-on performance driver. By first fixing foundational tracking and then rebuilding the account structure, Mekonomen established a scalable setup that drives consistent online sales and service bookings.
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+323%
YoY increase in bookings from Paid Social
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+2,653%
YoY increase in Paid Social revenue
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6x
More creative concepts tested year-over-year
We truly value our collaboration with Est Populo. They are highly knowledgeable, driven, and professional. Their proactive approach has made them a trusted partner in driving our digital growth.
Head of Marketing
Pauline Hedström
The Challenge
Before working with Est Populo, Mekonomen’s Paid Social efforts were limited by incomplete tracking and a fragmented account setup. While campaigns were occasionally active, the lack of reliable measurement and structure made it difficult to scale performance or drive continuous results.
The primary challenge was twofold:
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Restore trust in data and tracking
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Build an always-on Paid Social strategy capable of generating steady online sales and workshop bookings, not just short-term spikes
Our approach
Est Populo took a phased approach, starting with fundamentals and building toward scalable performance:
Fixing tracking and measurement
We began by identifying and resolving gaps in tracking to ensure online purchases and bookings were measured correctly. This created a reliable foundation for optimization and decision-making.
Always-on campaign structure
Once tracking was in place, we implemented an always-on Paid Social setup designed to maintain continuous presence across key audiences, rather than relying on short, disconnected campaign bursts.
Category-led and seasonal creative strategy
By highlighting best-selling categories and aligning creative with seasonal demand, campaigns stayed relevant throughout the year and consistently captured high-intent traffic.
Incremental scaling based on performance signals
With consistent data flowing in, spend was gradually increased in the campaigns and formats that proved capable of driving sustainable results month over month.
Success factors
Strong tracking as a foundation
By fixing tracking early in the collaboration, Mekonomen gained accurate visibility into how Paid Social contributed to both sales and bookings, enabling confident scaling.
Always-on presence over sporadic activity
Moving to an always-on structure ensured consistent demand generation, reducing volatility and improving overall channel stability.
Category- and seasonality-driven creative strategy
Creative focused on best-selling categories and seasonal demand, ensuring messaging stayed relevant throughout the year and consistently captured high-intent audiences.
From testing to repeatable performance
What started as a foundational clean-up evolved into a repeatable Paid Social engine capable of delivering continuous results throughout 2025.
