Optimize Your Ad Spend with Ease

©2024

Strive to change the ins and outs of digital marketing agencies

Find us

Kungsgatan 55
411 15 Gothenburg
Sweden

Strive to change the ins and outs of digital marketing agencies

Optimize Your Ad Spend with Ease

Year

2024

Writer

  • Jonatan Johansson
  • Co-founder Est Populo

We help you optimize bids based on what truly matters—your profit, lifetime value, and unique business goals.

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Customization and Versatility

Choose the conversion signal that aligns with your strategy—gross profit, lifetime value, or custom metrics. Our tailored approach empowers you to direct your ad spend where it counts most, eliminating waste on underperforming campaigns.

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Smarter Bidding, Better Results

Our solution enhances ad platform algorithms to find the customers who matter most to your business. By shifting the focus from ROAS or Cost per Acquisition to profit, lifetime value, or your chosen metrics, we unlock new opportunities for efficiency and growth. And yes, it works seamlessly across all major ad platforms.

Always Ahead, Always Relevant

Built on a robust Python framework, our solution is designed to evolve. We continuously refine our bidding signals to ensure ad platforms connect you with your most valuable audiences. Fully managed and adaptable, we integrate your business data with marketing insights to keep you ahead of the curve.

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