We offer all channels within traffic acquisition and driving sales online. Whatever it is, from increasing your presense on social media to increase the amount of email opt-ins on your website. Est Populo takes a holistic approach to your Digital Marketing activities to reach the best possible results in every channel. We work in fast iterations and constantly test new solutions, but also complement them with proven marketing strategies.
Social Media – Sponsored
What is Social Media – Sponsored?
In a pay-to-play game, sponsored social media content (also known as paid social) is a key to your marketing strategy. By advertising relevant content, you can effectively get to know your target audience and measure the impact of your advertising based on set goals. This type of marketing can widen your reach and drive relevant traffic to desired pages, thus increasing your conversion, if the marketing is done properly. We possess the empirical knowledge that is the basis for success in this area and to strengthen your position on the market.
What is the Advantage of Working with Social Media Advertising?
With the help of advertising in social media, you have the opportunity to measure and achieve the desired effect of your marketing strategy objectives. It is a great way to direct the right type of advertising, at the right time, to your previous visitors through something known as retargeting. Advertising is also important to reach new target audiences.
An advantage of advertising is that it improves the organic marketing on social media as advertising captures new followers to your social channels.
How We Work with Advertising in Social Media
Est Populo takes an integrated approach to digital marketing by developing a strategy, from setting goals and planning to implementation. We identify the correct relevance and frequency to optimize the use of your advertising budget. We continuously identify together what content should be sponsored at what time and to which target audience, to keep the flow interesting and avoid irrelevant advertising that may be perceived as spam – all to the extent that you want to be involved in the process.
In the area of social media advertising, we offer services such as:
- Facebook Ads is a popular way to reach one’s target audience. 74% of the Swedish population use Facebook
- Snapchat is Sweden’s third-largest social network with 39% of the population as its users. Here, we can help you reach a slightly younger target group.
- Pinterest is an image-based social media that aims to inspire. We help you stand out in the flow with the right strategy
- LinkedIn is primarily a professional career promoting network that people visit in their professional role. It is also common for it to be used for recruitment purposes.
- TikTok is a mobile social media site used to create shorter videos and live broadcasts. The app has 500 million users.
Do you need an experienced marketing agency in Gothenburg that can help you with social media marketing? Est Populo, with its combined experience, is the obvious choice. Contact us to increase your visibility and reach out on social media.
Questions and Answers
Why Advertise on Social Media?
Advertising on social media is an important part of the overall marketing strategy to attract previous visitors to products they have previously visited (retargeting), and to reach new customers and target audiences. This, in turn, can increase the organic power of your social channels, turn prospecting customers into converted customers and lead to higher ROI (Return of Investment).
How Does One Succeed with Paid Social?
Audience is queen – start by identifying the correct target audience based on, for example, demographics, interests and customer behavior. Move on to exploring, A/B testing and boosting the right content for the right audience. It is equally important to continually set a clear purpose for advertising in order to be able to measure whether the goal has been achieved. We are curious at Est Populo and not afraid to experiment with our customers in order to hit an out-of-the-park homerun!
What Different Social Media Can You Market In?
Audience is queen – start by identifying the correct target audience based on, for example, demographics, interests and customer behavior. Move on to exploring, A/B testing and boosting the right content for the right audience. It is equally important to continually set a clear purpose for advertising in order to be able to measure whether the goal has been achieved. We are curious at Est Populo and not afraid to to experiment with our customers in order to hit an out-of-the-park homerun!
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