We offer all channels within traffic acquisition and driving sales online. Whatever it is, from increasing your presense on social media to increase the amount of email opt-ins on your website. Est Populo takes a holistic approach to your Digital Marketing activities to reach the best possible results in every channel. We work in fast iterations and constantly test new solutions, but also complement them with proven marketing strategies.
What is SEO?
SEO is an abbreviation of Search Engine Optimization and aims to get a website to rank as high as possible on Google’s list of search results by finding the right word and content. In today’s climate, it is necessary to work proactively with search optimization for Google and other search engines to stay competitive.
Among other things, SEO work is aimed at optimizing texts, images and metadata so that a website will be valued and ranked higher. Ongoing analysis is required to see how competitors are doing compared to you. During our analysis, we look at factors such as Keyword Analysis, Competitor Analysis, Website Content and technical conditions. Technical aspects, such as loading time and how visitors interact with the website, also contribute to the page’s ranking. To maintain its ranking, it is also important to keep pace with developments as Google continually updates its algorithms for ranking signals.
What is the Advantage of SEO?
Over 60 percent of the Swedish population uses Google daily to search for information, get answers to questions and compare different services and products. Optimizing your website increases the chances that you will be found and that your visitors will end up on your site.
How We Work with Keyword Optimization?
With data-driven processes and the right strategy, we help customers succeed. When we review your SEO, we make a thorough inventory of the existing situation through Keyword Analysis, On-Page Analysis and Off-Page Analysis. Then, we set up a plan to work proactively with your Search Engine Optimization going forward. We automate the process wherever possible and ensure that you get good reporting and follow-up for full control of the development and the result.
In the SEO/Keyword Optimization area, we offer services such as:
- Keyword analysis is about identifying what words and concepts need to be prioritized in the optimization work. Often, it’s the words that are linked to one’s own offer.
- On-Page Analysis is about reviewing your own page’s content when it comes to link structure, content quality and technical elements.
- Off-Page Analysis, on the other hand, is about the page’s relationship with other websites. Having a large number of links to the page usually has a positive impact on the placement in the search result.
- Reporting and follow-up is provided so you can follow the progress of the SEO work.
Are you looking for an agency that can help you with SEO in Gothenburg? If so, you came to the right place. We understand Google and SEO. For anyone looking for an experienced marketing agency, EST Populo is an obvious choice. Contact us to take the next step up in the search results.
Questions and Answers
What is SEO?
SEO is an abbreviation of Search Engine Optimization and includes measures that aim to rank one’s own brand as high as possible in the search results of Google and other search engines. This leads to increased visibility and more business.
Why is SEO Important?
Working with SEO is important to remain competitive since more and more research is done online. Today, it’s a matter of course to search for information online before making purchases – this applies to both private individuals and companies. With a correctly optimized website, customers will come to you.
How Does SEO Work?
SEO is about optimizing content to match Google’s and other search engines’ algorithms. It’s about using the right words and offering content that customers want. The goal is to end up on the first page of the search result and rank as high as possible.
How Much Does SEO Cost?
SEO does not have to be expensive. It’s about having good structure, organized content and offering value-adding content that attracts visitors – something that you have a lot to gain from in many respects.
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