We offer all channels within traffic acquisition and driving sales online. Whatever it is, from increasing your presense on social media to increase the amount of email opt-ins on your website. Est Populo takes a holistic approach to your Digital Marketing activities to reach the best possible results in every channel. We work in fast iterations and constantly test new solutions, but also complement them with proven marketing strategies.
What is Influencer Marketing?
Influencer marketing is about partnering with influential people who have a strong network and high credibility in your brand’s area. These collaborations usually take place on the influencer’s social channels, where they promote your brand to a dedicated audience. Therefore, it is vital that the collaborations you make are with influencers who have similar followers to your target audience. Marketing through influencers can be interpreted as more genuine as the consumer can relate to the influencer’s everyday life.
What is the Advantage of Working with Influencer Marketing?
Influencer Marketing is one of the most cost-effective marketing channels if you consider its outcomes. The benefits of working with Influencer Marketing is that it generates more outcomes such as content, sales, and brand building.
Working with Influencer Marketing also creates credibility for your brand. 84% of all consumers rely more on recommendations from people they know than other ad formats. Another merit of this strategy is that influencer’s followers are more receptive to advertising on these channels since they have already chosen to follow the influencer’s lives on social media. Yet another reason for working with Influencer Marketing is that marketing becomes more authentic as the influencer is allowed to participate in creating the creative content.
How We Work with Influencer Marketing
With years of experience, we can help companies review or develop a strategy to develop their work with Influencer Marketing. We help companies with everything from finding the right influencers to creating the right content for the different channels.
In the area of Influencer Marketing, we offer services such as:
- Scouting – we help your company find influencers that are relevant to your target audience and your objectives to collaborate with.
- Contact – we contact and handle all communication with the influencers.
- Negotiation – we handle all negotiations with regards to prices, areas of responsibility, and time frames for how the collaboration should unfold. We make it clear to all parties what the cooperation should look like and what is expected of both parties.
- Follow-up – we make sure the influencer does what they promised. In addition, we report on the results that the collaboration has produced in the form of sales, clicks, and engagement.
Do you need an experienced marketing agency in Gothenburg that can help you with your influencer marketing? With its extensive experience, Est Populo is the obvious choice. Contact us to increase your digital presence and create better influencer collaborations.
Questions and Answers
Why Influencer Marketing?
Influencer marketing is one of the most cost-effective marketing channels if you look at its outcome. The advantage of working with Influencer Marketing is that it generates more outcomes in the form of content, sales, and brand building.
What is Influencer Marketing?
Influencer Marketing is a marketing method where you as a brand collaborate with people with great influence, so-called influencers. These collaborations usually take place on social media where the influencer advertises the company’s product or service.
How Does One Get Started with Influencer Marketing?
The most important thing when starting Influencer Marketing is to identify your target audience. Begin by trying to find influencers who create relevant content for the product or service you offer.
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