Bangerhead
Bangerhead, one of Scandinavia’s leading online beauty marketplaces, partnered with Est Populo to transform Paid Social into a growth engine. By leveraging supplier campaigns from global beauty brands, building a strong UGC/native content strategy, and tapping into category and brand trends, Bangerhead achieved sustained year-over-year growth while acquiring new customers at scale.
Overview
As a marketplace with thousands of products and a wide supplier base, Bangerhead needed to balance growth, supplier collaboration, and profitability. While Paid Social was already a key driver, the challenge was to scale further by activating supplier support, diversifying creative, and aligning campaigns with consumer trends.
Our approach
Est Populo built a Paid Social strategy tailored for Bangerhead’s marketplace model, focusing on supplier collaboration and creative excellence:
- Leveraging supplier campaigns — scaled supplier-funded campaigns from leading brands like L’Oréal and others, increasing reach and driving incremental sales without additional marketing costs for Bangerhead.
- UGC and native content — introduced authentic creator-led and marketplace-native content formats, improving ad relevance and yielding stronger engagement and conversion rates.
- Trend-driven messaging — highlighted top-performing categories and brands, ensuring campaigns capitalized on consumer interest spikes and seasonal beauty trends.
- Acquisition-focused growth — reallocated budget towards prospecting and first-time buyer campaigns to secure long-term revenue streams.
Success factors
- Supplier collaboration as a growth multiplier
By activating supplier budgets and partnerships, Bangerhead was able to scale campaigns beyond its own spend while boosting visibility for key brands. - Creative diversity at scale
UGC and native content kept campaigns fresh and authentic, helping Bangerhead stand out in crowded social feeds. - Trend and category-led storytelling
Campaigns consistently reflected the beauty trends that mattered most to consumers — driving both relevance and conversion.
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+16%
YoY Organic Sessions
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+41%
YoY Organic Revenue
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+44%
YoY Organic Keywords
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